Cadbury Bournville, India’s finest dark chocolate brand has launched a unique online game which involves an exclusive animated video called ‘Bean Hijack’. The contest already launched on the YouTube and Facebook page of Cadbury Bournville on July 23rd.
The Bean Hijack story begins when precious cocoa beans travelling from Ghana to India are hijacked and accidentally spread all over the country. The mystery unfolds via clues to the location of the cities of the hijacked beans. Fans will have to decipher clues to collect the beans. Winners will be announced every day and will be given exciting merchandise. Amongst the daily winners selected, one will be selected for a grand prize trip to Warner Bros Studios, Australia.
The ‘Bean hijack’ contest has been designed and created to further the excitement and consumer engagement to ensure interactivity across all touch points to reach out to Bournville loyalists. Please find the link below to log on to the Bean Hunt contest: Facebook Page:http://www.facebook.com/cadburybournville