Animated & CGI TVC
Tata Elxsi's Visual Computing Labs (VCL), a leader in the animation and visual effects industry has been felicitated with two awards at the prestigious FICCI Frames BAF AWARDS - 2012. VCL is honored with the Best Animated Ad Film Award for its much appreciated work for the Samsung Wave II Game TVC and the Special Jury Award in VFX in a TVC.
This was the film in which an entire generation of Indians grew up on. Remember the song -Ek Chidiya, Anek chidiya in the 70s animated short film classic shown on our Doordarshan? Well, this is a story of how it all began. The creator of the film - Bhimsain (considered to be one of the Pioneers of Indian animation Industry).
7UP's has recently released its animated commercial "I feel Up". 45 Second add film is the part of 7UP s ‘Dil Bole I Feel UP’ campaign, showing the 32-year-old Sharman Joshi doing a virtual dance-off with a penguin. The 7UP philosophy of ‘Dil Bole I Feel UP’ reflects the mood of our country .
Earlier we had seen squirrels dancing and romancing in KitKat ad which got a much deserved appreciation. Continuing the theme KitKat has come up with Love Birds singing and romancing this time on "Aao Na, Gale Lagao Na" song. Conceptualised by JWT, the television commercial titled 'Lovebirds'.
Tata Elxsi’s Visual Computing Labs (VCL), a leader in the animation and visual effects industry, has creates Bisleri Monster commercial. Ram Madhwani of Equinox came to VCL with an unusual film for Bisleri. It was to have a Loch-Ness type monster set in a fantasy Arabian nights setting.
Shahid Kapoor's new commercial for Elf Moto 4 Gold Oil has been delivered by Tata Elxsi. The commercial was conceived & directed by French director Eric Barbier for OMG Productions. For Tata Elxsi - VCL was to digitally create the world of “Snakes & Ladders” in 3 dimensions.
Jaypee PowerVentures, one of India's largest private hydropower producer, has recently released its TV ad campaign, conceptualized by Mudra Delhi. Interestingly, the TVCs have two USPs - the entire treatment is in the form of animated characters and secondly the voice-over of Naseeruddin Shah.
Confectionery giant Perfetti Van Melle India (PVMI) has signed on Kareena Kapoor as brand ambassador for its all new Alpenliebe 2 Choco Eclairs brand. Kareena will feature in the launch TVC of Alpenliebe 2 Choco Eclairs and also in all mobile and Internet campaigns of the brand. This is the first instance of a celebrity endorsement.
Reliance Communications has launched an extensive digital campaign to support its mainline campaign promoting the two-year collaboration with Google to exclusively market Android devices in India. In each of the TVCs, the original Android bot (green in colour) wants to turn blue and tries every possible shenanigan in order to do that.
Onion Skin has recently delivered 3 10 seconds 2D animated television spots for Fanta (India) 'Orangy blast- lagaa kya' campaign. Taking its ‘Orangy blast- lagaa kya’ campaign to the next level, the new 360-degree initiative, christened ‘Taste that makes you jump’, is in line with the core brand image of Fanta - reminding consumers about its orangey, bubbly taste.
Kellogg’s Chocos, the popular breakfast cereal for kids recently released animated ‘Chocolaty Fun’ commercial to capture the attention of today’s game-agers. Kids today are glued to gaming and gadgets have become their friends. With this insight, Kellogg’s Chocos has launched this exciting campaign.
Cadbury has released animated campaign for London 2012 Olympic Games, Cadbury has kicked off a new phase begins of its ‘Enjoy the Moment with Cadbury Dairy Milk’ integrated campaign. Developed by Publicis Dublin,the campaign incorporates TV stings and radio stings, outdoor and digital elements.
Perfetti van Melle India has partnered with Fox Studios for the latest marketing campaign for Alpenliebe - one of the best known confectionery brands in the country. The creative for the campaign is set in Ice Age, the internationally successful franchise from Fox, with the release of its latest installment - Ice Age 4 Continental Drift.
Mother Dairy milk, the brand that has been the hallmark of trust, quality and uncompromised has recently released its animated TVC. The commercial of the village graphics highlights how milk from the farm reaches the consumers home. Mother Dairy milk has recently designed new look by leading brand consulting and design company Ray and Keshavan, The Brand Union.
Amul's adorable advertisement campaigns just keep getting better with time. Amul has been running catchy campaigns since 1966 with politics, sports and Bollywood as its favourite themes.
In hot competition with Toyota's Prius models, Ford has recently released animated commercial for C-MAX hybrid car. The new C-MAX campaign, uses "La Linea" as a foil in a line-drawn storyline against a blue background. The idea is that it is simple, tells a story.
Vaibhav studios has already set a benchmark in Indian animation industry by making every age group of Indian audiences as its audience whether its a school going child, college going adult, working individuals or old age individuals ; all love to watch vaibhav studios creativity. The company has recently created a 35 second animated commercial for vodafone.
Bringing alive the iconic, unique, classic, fun, quirky, colourful, retro Vespa imagery to India’s youth Piaggio India recently released its first TV commercial for its Iconic ‘Vespa’. The TVC opens with a young man in a modern setting, cheerfully getting ready to go out. He jumps out of bed, dons his favourite shirt, shoes, jacket, straps on his helmet.
Hyderabad based new-generation Animation & VFX studio driven by a team of passionate and enthusiastic CG Artists with a strong understanding of 3D & VFX in the context of modern entertainment has recently delivered creative 3D commercial for True Infotec. 27 Second of animated commercial starts in a racing car
Nokia recently released a new animated ad for its Nokia lineup that attacks Apple for only offering its iPhone in two colors. The one-minute, animated commercial starts off in a gray, uninviting city and soon focuses its attention on a line of similarly dressed people lined up outside what appears to be an Apple Store.
Lifebuoy has rolled out a new 'colour changing' handwash that turns green within 10 seconds to signal all the germs have been killed. To demonstrate that, Lowe Lintas has created by 30-seconder which shows a child playing with a Hulk toy.
Tata Docomo, the unified brand of Tata Teleservices, recently released its new 2D commercial for its 222 plus plan. Tata DOCOMO has come up with an exciting Full Talk Time offer once again for all its prepaid GSM customers across all its operating circles in India.
Coca Cola is bringing back its much-loved iconic polar bears to our screens as part of a new integrated campaign. The 30-second TVC and supporting activity aims to encourage brand love and celebrate togetherness this winter.
Nestlé has rolled out a new TVC for Kit Kat as part of the brand’s communication theme ‘Good things happen when you take a Kit Kat break’. The brand message was communicated memorably through earlier TVCs - Squirrels (2010) and Birds (2012).
Hyundai Motor India Ltd has released a new TVC for the i10 featuring Shah Rukh Khan. The commercial features SRK, supported by Manajari Phadnis and it showcases the idea of what can owning an i10 do good for you.
Kia is gearing up for the 2013 Super Bowl and has come up with a unique commercial, titled ‘Space Babies’ a mix of of real and animation. The Korean automaker gives us a chance to have a glimpse of its big budget ad by releasing a teaser video.
Candyman Crème Lacto marks Prime Focus’ first full production in association with creative agency Draft FCB+Ulka. Along with directing and shooting, Prime Focus also completed the entire post production for the commercial under the guidance of Huzefa Lokhandwala and Prakash Kurup.
Coca-Cola India launched its new 3D Animated TVC for orange brand, Fanta, 'ye le mera skateboard’ campaign to the next level, the new 360-degree initiative, christened ‘Taste that makes you jump’, is in line with the core brand image of Fanta - reminding consumers about its orangey, bubbly taste.
Cadbury has recently released its new commercial a mix of real and animated character to attract the children for demanding Cadbury's Easter chocolates this year. The TV commercial that has grown from the Joyville tree features an animated Cadbury easter bunny on a BMX.
In this summer's national marketing campaign of Appy Fizz, Creativeland Asia uses the brand ambassador, Saif Ali Khan's dream as the new hangout spot for the cool drink, Appy Fizz. In the TVC, which released recently on the official brand YouTube channel, Appy Fizz walks into Saif's dream of a dance sequence.
Thums Up, India's largest soft drinks brand, has just kicked off a 'Toofani' start to the year with a spectacular new campaign featuring superstar Salman Khan. An extension of the 'Aaj Kuch Toofani Kartey Hain' call to action, the new campaign once again urges consumers to push the boundaries.
The Vodafone ads featuring the Zoo Zoo cartoons have again going to become the hot talk during this IPL broadcasts. Vodafone zoozoo s are hot on TV ad commercials. zoozoo's ads shown during the IPL got huge response, following and fans too. They look like animated characters, but they are not.
The new campaign talks about the 'Cricket’ where the gems plays different roles on the cricket ground. The commercial aim for the cricket fan to expands its target consumer base from kids to grown-ups, and stresses on the idea of living an age-less life through the tagline, 'Raho Umarless'.
Studio Eeksaurus has recently delivered TV commercial for Rasna fruitfun. The 40 Second of TVC starting with a “Rasana Girl” offering the Rasna Fruit tour. Children’s book opened through animation of illustration and girl is wandering in an orchard.
Get below the Behind the scenes footage of latest Cadbury Joyville image created at Lightfarm Studios! the whole process from concept to modelling to photography in studio and finally through to retouching. software used Luxology Modo, Autodesk 3ds max & Adobe Photoshop
Max has recently released its new marketing campaign for the Pepsi IPL 2013 called ‘Sirf Dekhne ka Nahi’. The campaign comes from the insight that cricket is not just a game in this country but a passion that moves every Indian to get up to celebrate and dance.